PinClout Gets A Cease-And-Desist From Klout, Will Change Name

"Klout for Pinterest" may be a catchy company description, but taking it too literally may lead to legal trouble. Startup PinClout launched about a week ago, and its name seemed to make the company's mission clear ? to measure influence on fast-growing Pinterest. And there's been positive interest, with some tech press coverage and what co-founder Chris Fay said is an average of 2,000 to 3,000 unique visitors every day. However, the company just received a letter from Klout's attorney asking it to "immediately cease and desist from all use of or plans to use the PINCLOUT mark and the www.pinclout.com domain name."

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