Saturday, March 31, 2012

Social TV investment not matching opportunity?

Posted by on March 30, 2012

We?ve been reporting the latest social TV investment and acquisition activity (stories) as they?re announced, and Sharp TV?s Anne-Marie Roussel has compiled a table that lists them all together. While it looks like a lot of activity ? and we?re seeing a lot more this year ? it prompted All Things D?s Peter Kafka to proclaim, ?The social TV gold rush is smaller than you think.? He writes:

?It actually strikes me as fairly modest. Even if you assume that most of this stuff fizzles, it seems like the chance to create a next-generation TV Guide, or a next-generation Nielsen ratings service, would inspire entrepreneurs and check-writers to be even more aggressive.?

That?s especially true if you consider Jack Myers? prediction that social TV will become a $30 billion business by 2020. The amount of publicly-announced investment so far (there?s more behind the scenes) certainly isn?t matching the opportunity. Add to the equation that TV is financially thriving while other media forms are struggling, and perhaps some of those Silicon Valley VCs should stop investing in yet-another-social-network and start pumping more dollars into the future of television.

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